Joico

Optimize Hair Reconstruction Before and After Chemical Services As an in-salon treatment to dramatically enhance the condition and end result of every service Before any Vero K-PAK Color service to enhance the condition, vibrancy and longevity of haircolor *Be sure to follow specific instructions for use before color or texture service Before any texture service to enhance the condition, definition and longevity of perms, waves and straighteners protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system. This damage- defying breakthrough helps protect and strengthen hair bonds for a healthy-hair transformation you can instantly see and feel.